Free DIY WordPress Manual

If your are planning to setup a commercial website then there are a few things you will need to attend to:

• Market Research
  What “burning” problem are you resolving, what keywords will people use to find you, what products or services will you sell.
• Your Website
  The domain name and hosting, website software, site appearance and how will customers buy and pay eg payment gateway, shopping cart etc. etc.
• Content and sales strategy
  Your posts and pages that should contain text, audio and video and user generated content such as FAQs, testimonials, blog comments etc.

The above issues are the core of this DIY manual and on completion you will have these issues covered. We will only touch on these subjects below and start to implement some basics. This will need to be the issues you will want to cover once your website is up and running having completed this manual. However we will look in detail at Sales Pages, how to setup your first online payment buttons and a bit of SEO to start generating some traffic to your website. OK here are the other things you will need to cover:

• How to Monetise your website
  Sales pages, affiliate sales, paid consulting, paid forums or member only content
• Get Traffic to your website SEO, PPC, social media, feeds, forums, affiliates, book marking, ping, mirror, directories and ezines
• Testing
  A saying of James Schramko is: “Unless you test it’s all BS!”. This is things like website analytics, conversion rates, onsite visitor behaviour, landing pages, PPC ads and keywords, split testing of different calls to action etc.

And you thought setting up your website was just a matter of a few clicks, right?

My manual is a step-by-step guide on getting your site up and running without taking shortcuts you might have to pay for dearly later on. You will generate a true site for a proper Internet Marketing website to generate you an income.

The even better news is that this manual is free and you only need to sign up as a member to recive support or to request additions or changes to the manual!  To build up the knowledge I have now took many years and $1,000′s. For example I went on a Internet Marketing cousre with James Schranko in 2009 that cost $4,000. So how come I’m giving this away for free? Well the same as WordPress, OpenOffice, Zen-Cart, Linux, Apache and many other opensource tools they are free. I’m doing the same I’m providing the manuals I write for free and only ask you to make a small contribution to my time for support and hosting costs if and when you sign up as a member.

OK for downloads see my downloads page here.

Or have a quick look at the table of contents of the manual first(the number at the end of each topic is the page number):

1Overview of what it Entails 2

2Getting Started 5

2.1How to use this Manual 5

2.2Money 5

2.3Time 6

2.4When you get Stuck 6

3Research Guide 6

3.1Website Objective 6

3.2Target Market 6

3.3Problem you are resolving 7

3.4Why will people pay to have this problem resolved 7

3.5Why are you good at resolving this problem 7

3.6Post Categories and Tags 7

3.7Posts and Pages 8

3.8Re-occurring opportunities 9

3.9Merchant and Affiliate opportunities 9

3.10Your Domain Name 9

3.10.1Choosing your Top Level Domain (TLD) 10

3.10.2Your Name part of Domain Name 10

3.10.3How to get the Domain Name You Want 11

4Website Installtion 12

4.1Installation Preparation 13

4.1.1Register Domain Name 14

4.1.2Signup with a Web Host 14

4.1.3Point domain to your website 14

4.1.3.1NetRegistry 14

4.1.4NameCheap 15

4.1.5Install WordPress 15

4.1.5.1Install Thesis Theme 16

4.1.5.2Activate Thesis 16

4.1.5.3Install Plugins 16

4.1.5.4Other Special Purpose Plugins 17

4.2Some Important WP Configurations 18

4.2.1.1Clean-up Plugins 18

5Content 18

5.1WYSIWYG Editor 18

5.2Your Website Content Structure 19

5.2.1Adding Unique Content? 19

5.2.2Really unique content 19

5.2.3Your View on other peoples Content 19

5.3Your First Post 20

5.4Visitor Access to Pages 20

5.5Visitor Access to Posts 20

5.6Pages 21

5.6.1Contact Us Page 21

5.6.2Sales Pages 22

5.6.2.1Keyword Research 22

5.6.3Welcome Page 23

5.6.3.1Using Images with Thesis Theme 24

5.6.3.2How to create a quick videao 25

6Monetising your Website 25

6.1Simple Online Payments 25

6.1.1Setup PayPal Account 26

6.1.2How to setup “Buy Now” using PayPal for single item in WordPress 26

6.1.3Create Buy Now, Subscribe or Donate Buttons 26

6.2Referrals and Link Tracking – Affiliate Marketing 28

6.2.1Pretty Links Fringe Benefit 28

7Traffic 29

7.1Blogging 29

7.2Your Second Post 29

7.3How will People Find You? 30

7.3.1Via a Search Engine 30

7.3.2Search Engine Optimisation (SEO) 32

7.3.3Via Website Links 33

8What’s Next 33

9Appendix 34

9.1Checklists 34

9.1.1Website Research Checklist 34

9.1.2WordPress Pre-Install Checklist 35

9.1.3WordPress Installation Checklist 36

9.2Resources 36

9.2.1Website Resources & Tools 36

9.2.2Content 37

9.2.3Monetise your website 37

9.2.4Testing and Development 37

9.2.5Support & Training 37

9.2.6Desktop Tools 38

9.3FireFTP 38

9.3.1Installation procedure 38

9.3.2Create Account to FTP to your Webserver 38

9.4Opensource Software 39

9.4.1Opensource Philosophy 39

9.4.2Why does Opensource produce better software? 39

9.4.3General Public License (GPL) 40

9.4.4Formal Requirements to meet Opensource requirements 40

OK for downloads see my downloads page here.